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Freya Reimagined
ABOUT: Freya is the go-to brand for stylish, versatile lingerie designed to fit and flatter the fuller bust up to a K cup - and now, Freya is evolving. With a refined focus and a stronger core offering, Freya Reimagined marks an exciting new era for the brand.
Six new styles join the Freya wardrobe this season - Freya Flirt, Fascinate, Quinn, Essentially Smooth, Serenne and Freya Spot-Light - introducing fresh shapes, innovative fabrics and a softer, modern colour palette. These collections are core but never basic, designed to work effortlessly with your wardrobe while enhancing your shape and making a statement. With sizes from a 28-40 back and B-K cup, Freya continues to offer something for everyone. These ranges, alongside further SS26 launches and AW26 recolours, are set to become the new icons of Freya.
Fascinate
Rising star Fascinate introduces a new UW Balconette Bra (28-38 D-G) offering mid coverage with rounded uplift. The UW Moulded Plunge T-Shirt Bra (28-38 C-GG) delivers Deco-inspired shaping, elevated with a decorative mesh cradle and lace sling. Paired with Briefs, Thongs or Shorts (XS-XL), and finished with a show-stopping Suspender (XS-XL) featuring metallic and ribbon details, Fascinate is designed to mesmerise. Available in Black, White, Peach (SS26) and Powder Blue (AW26).
Serenne
Serenne combines everyday style with considered support. Crafted from brushed-back animal-inspired stretch lace, it introduces a new UW Moulded Non-Padded Bra (30-38 D-G). Unlined and seamless, with bonded edges and discreet side support, it delivers a smooth, natural shape under clothing. Effortless in appearance, thoughtful in design.
MAIN OFFER: Fuller Bust Lingerie, Cup-Sized Swimwear & Sports Bras
SPECIALITY: Fuller Bust
MAIN RETAIL MARKET : UK, Europe & USA
ESTABLISHED: 1998
PRICE POINT: Affordable, price points start at £24
STYLE: Fashion-forward, vibrant, fabulous fitting, accessible quality, support made fashionable
Freya Flirt
Your new everyday essential. Freya Flirt is crafted from ultra-soft TENCEL™ Modal Micro Air with elastane for all-day comfort. Soft foam padded cups provide shape, definition and uplift, while subtle pink bows and a signature ‘F’ charm add a feminine finish. Available in classic Black, delicate Pink Frost (SS26), Grey Marl and Blue Frost (AW26).
Freya Spot-Light
You asked, Freya listened! Introducing Freya’s newest neckline. The Spot-Light UW Bra (28-38 C-GG) features a fresh plunge shape with a lower centre wire for lighter coverage, balanced with supportive powermesh wings. Stretch lace trim ensures an easy fit, while the all-lace spot mesh design brings playful charm. Available in Black, Ash Rose, French Vanilla (SS26) and Violet Haze (AW26). The collection also introduces a flattering High Leg Brief (XS-XL) for a modern silhouette.
Alanna
A spotlight on newness
Meet Freya’s show-stopping lingerie, Alanna - a lace collection designed to stand out in both style and comfort. Available in two irresistible colourways, the Black features a contrasting café au lait liner that highlights every intricate detail of the striking lace design, whilst Magenta was born to make a statement. Beyond style, Alanna delivers on comfort too – think super soft wings and backs for all-day ease, buttery soft briefs and an all-over lace Body that was made to be seen.
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Quinn
Quinn is a must-have for lace lovers. The new UW Plunge Bra (28-38 D-HH) features a low centre front and higher apex for a flattering plunge with trusted Freya support. The range also includes a UW Moulded Spacer Bra (28-38 D-H), Briefs and Brazilians (XS-XL). Finished in Cameo, our newest colour, a modern pink-toned nude designed to blend seamlessly with the skin.
Essentially Smooth
Meet Essentially Smooth - Freya’s most-loved Idol shape, reimagined. This ultra-soft, second-skin collection elevates comfort with cloud-soft fabrics and a sleek, smooth finish. The UW Moulded Balcony T-Shirt Bra (28-38 D-HH) offers natural shaping, balanced coverage and a J-hook adjuster for racerback support. Available in Black and Cameo, and designed to pair perfectly with Quinn briefs.
Together, these collections represent the next chapter of Freya, combining our trusted fit with refreshed design to continue delivering fashion-forward, vibrant and fabulous fitting lingerie.
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