ABOUT: Gossard – 125 Years of Lingerie Innovation and Empowerment

Since 1901, Gossard has stood for stylish, high-quality lingerie that empowers women in their individuality and self-confidence. With decades of experience, the brand remains true to its roots - and at the same time continues to evolve. As a pioneer in fit, comfort, and innovation, Gossard offers a wide range of sizes from cup A to G and back sizes up to 44.

The designs are glamorous, eye-catching, and always at the cutting edge of fashion - with the aim of giving women a feeling of self-confidence and elegance. 

Gossard is not just a brand, but a statement for female empowerment: lingerie that is worn for oneself - not for others.

In 2026, the brand celebrates its 125th anniversary. The collection presents new, daring lingerie sets that emphasise femininity with their luxurious fabrics and attention to detail. In addition to the new anniversary line "VIP Fleur d'Or", the autumn/winter collection also impresses with further innovations and a focus on wireless shapes - including in large sizes. Two new products have been added to the ‘Glossies’ range: a wireless bralette and a deep brief bottom, both in the popular Leopard pattern. A wireless bralette in black and beige is being launched in the ‘Glossies Lace’ range. With its delicate, moulded lace design, this offers an elegant, supportive fit with a feminine touch, perfect for any occasion.

The brand’s main collections are Glossies, Glossies Lace, Superboost lace, Lace Soirée, Lacage and Obsession.