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Gossard creates new lines of beauty devoted to women, offering elegant and empowering lingerie
From classic styles to modern trends, our lingerie is created to celebrate a woman and her curves
Worldwide
1901
Premium
Seductive and comfortable
ABOUT: Gossard – 125 Years of Lingerie Innovation and Empowerment
For 125 years Gossard has stood for iconic seduction, exceptional craftsmanship, and designs that showcase modern femininity with confidence.
For Autumn/Winter 2026 collection the brand introduces a new era of sensuality; inspired by the dramatic allure of theatre, the flair of nighttime metropolises, and the uncompromising strength of today’s woman. Under the campaign tagline “Too Hot to Hide”, the anniversary collection blends historic elegance with a modern, nightlife-inspired perspective.
A Legacy of 125 Years, Reinterpreted
With the current collection Gossard puts confident femininity in the spotlight and transforms its 125-year history. A modern vision shaped by nightlife and urban energy: Too Hot to Hide. Every piece of the collection blends luxurious materials with contemporary seduction and becomes a statement that does not want to remain hidden.
A Tribute to Iconic Seduction
Every piece of the AW26 collection has been created to be seen. The most beloved lines appear in powerful new colours that define the collection:
Superboost Lace shines in vibrant Chilli Red. A shade that emphasises strength and feminine energy.
Glossies Lace appears in elegant Mocca Brown with a shimmering finish.
Glossies is extended with the Rose Pink variant, offering an ultra-fine “second-skin” feeling. A special highlight is the Tattoo line in Nude/Black, whose fine Swiss embroidery impresses with extraordinary lightness and feminine harmony.
Floral Leopard. A Statement of Modern Femininity
Bold, sensual, and artistic. The new Floral Leopard line presents a fascinating combination of wild animal print and romantic floral embroidery. Swiss-designed embroidery unfolds on sheer leopard mesh. Delicate guipure appliqués and feminine strap details complete bra shapes from padded plunge to demi-balconette or non-wired models. Floral Leopard celebrates individuality, playful elegance, and transforms everyday lingerie into a confident statement.
Elegance with Modern Comfort
For pure glamour, the Lace Soirée line returns in new cuts: stretch lace meets luxurious craftsmanship and offers the perfect balance of seductive appearance and high comfort.For every day and every occasion.
Too Hot to Hide. Confidence Redefined
For 125 years, Gossard has stood for curves, self-confidence, and the highest quality. This season, the anniversary reignites this legacy. The AW26 collection combines delicate lace, innovative materials, shaping silhouettes, and state-of-the-art cutting techniques. For women who do not hide but celebrate their style and strength.
Beauty, Innovation, and Sensual Power. For 125 years - now more than ever. Gossard AW26: Too Hot to Hide.
