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SALES CONTACT: Nicky Clayton
ABOUT: Maison Lejaby is a French company that has cultivated the art of corsetry since 1930, drawing on the exceptional craftsmanship of its design workshops in Lyon. A true pioneer and visionary, it has continually redefined the codes of lingerie, blending technical innovation with timeless elegance.
Faithful to its heritage, Maison Lejaby upholds a tradition of excellence with unwavering precision: noble fabrics, impeccable cuts, and perfectly mastered comfort come together to create lingerie that fits the body with both respect and refinement.
Maison Lejaby offers a lingerie wardrobe designed for every moment, where Parisian allure, sensual elegance, and bold sophistication meet effortlessly.
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ALIVE!
With 95 years of expertise, Maison Lejaby unveils ALIVE, a new identity project designed to rethink its values, expression, and essence. This initiative asserts a renewed vision of femininity: authentic, open, and alive, tailored to women who are free, multifaceted, and always in motion.
ALIVE is built around four key values: Expertise (mastery and precision in cuts and materials), Sensuality (a subtle yet confident signature), Creation (innovation and personal expression), and Movement (a symbol of freedom and evolution).
Inspired by the needs and desires of contemporary women, Maison Lejaby adopts a more authentic approach to support them in their daily lives and personal growth.
ALIVE goes beyond imagery to become a philosophy: faithful to its heritage while fully oriented toward the future, celebrating women as they are today.
ROCK AND FOLK
Fuller bust, underwear/bras, nightwear
Lingerie that fits the body with both respect and refinement
France, Europe
1930
Premium (£90 - £165 set)
Elevated everyday styles, a singular creative signature, balancing timelessness and modernity
For the Fall/Winter 2026 season, Maison Lejaby draws inspiration from the raw energy of rock and the bohemian freedom of folk to create a collection that is sensual, assertive, and unmistakably modern.
“Rock and Folk” embodies the dialogue between two worlds: strength and softness, provocation and delicacy, attitude and emotion.
Deep, dark rock-inspired tones blend with natural, bohemian shades, complemented by a vibrant print that symbolizes the fusion of rock energy with the organic softness of folk. Each hue in this warm, contrasting palette becomes an expression of character, a vibration on the skin.
“Rock and Folk” is an ode to feminine duality, free and inspired. A collection where sensuality meets attitude, marking a confident, contemporary modernity.
