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SALES CONTACT: Nicky Clayton
ABOUT: Maison Lejaby is a French company that has cultivated the art of corsetry since 1930, drawing on the exceptional craftsmanship of its design workshops in Lyon. A true pioneer and visionary, it has continually redefined the codes of lingerie, blending technical innovation with timeless elegance.
Faithful to its heritage, Maison Lejaby upholds a tradition of excellence with unwavering precision: noble fabrics, impeccable cuts, and perfectly mastered comfort come together to create lingerie that fits the body with both respect and refinement.
Maison Lejaby offers a lingerie wardrobe designed for every moment, where Parisian allure, sensual elegance, and bold sophistication meet effortlessly.
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ALIVE!
With 95 years of expertise, Maison Lejaby unveils ALIVE, a new identity project designed to rethink its values, expression, and essence. This initiative asserts a renewed vision of femininity: authentic, open, and alive, tailored to women who are free, multifaceted, and always in motion.
ALIVE is built around four key values: Expertise (mastery and precision in cuts and materials), Sensuality (a subtle yet confident signature), Creation (innovation and personal expression), and Movement (a symbol of freedom and evolution).
Inspired by the needs and desires of contemporary women, Maison Lejaby adopts a more authentic approach to support them in their daily lives and personal growth.
ALIVE goes beyond imagery to become a philosophy: faithful to its heritage while fully oriented toward the future, celebrating women as they are today.
JOY IS AN ACT OF RESISTANCE
Fuller bust, underwear/bras, nightwear
Lingerie that fits the body with both respect and refinement
France, Europe
1930
Premium (£90 - £165 set)
Elevated everyday styles, a singular creative signature, balancing timelessness and modernity
Spring / Summer 2027
In a world searching for meaning and lightness, Maison Lejaby celebrates a femininity that is free, confident and radiant.
With “Joy is an Act of Resistance”, the Spring–Summer season unfolds as an ode to joy — seen as a choice, a vital impulse, almost an act of commitment.
Th e collection reveals a vibrant and daring palette, where colours interact with emotion: sunlit shades, vivid tones and unexpected harmonies awaken the silhouettes and infuse them with renewed energy.
The collection introduces new exclusive lines in which original patterns, plays on transparency, reimagined lace and new embroideries are expressed with subtlety. Guided by precise cuts and exceptional craftsmanship, each piece combines comfort and support to enhance the body with delicacy and character.
More than a collection, “Joy is an Act of Resistance” is an invitation to reconnect with oneself, to embrace pleasure, colour and lightness as expressions of freedom.
