ABOUT: Ms A London is the first mainstream lingerie, swimwear & solutions brand that delivers fit appropriate gender-affirming garments to the Transfeminine community.

This is not about creating ‘other’ it is about creating visibility and equity. This is the time for product that will not only service, but delight the community.

We are passionate about making this work in the most thoughtful and sustainable way, and continue to work on the vital piece of the puzzle - fit and sizing…

LET’S FACE IT: SIZE MATTERS!

Without correct sizing clothing (and in particular lingerie) is simply not fit for purpose. Current global sizing standards dictate measurements, and methods of measuring that do not consider the Transgender community’s very specific needs. The lingerie industry is notoriously unstandardised, making life difficult for consumers. When you consider the challenges that might face Transfeminine customers, whose body shapes are not considered within industry ‘fit model’ standards, the issues are even greater.

More than 4 years in the making, building a database of measurements (working hand-in-hand with the community) to generate the FIRST GLOBAL SIZING SYSTEM for this customer.

Creating lingerie (and clothing) that fits is the first step to sustainability, less waste, less returns - everyone wins!